The Clarity Club is the name of our loyalty program. By joining our community, you can collect points—called clarity coins—and turn them into discounts for your orders.

As you earn clarity coins through purchases or completing specific actions, you'll level up and unlock amazing rewards, unforgettable experiences, and gain access to exclusive events, product launches, and special offers.

Joining Clarity Club is quick and comes with a reward: create your account here and instantly earn your first 200 Clarity Coins (€2), which will make you an Lens Lover—the first of three levels in our program.

From there, your adventure begins. You can earn Clarity Coins through purchases and specific actions. As you accumulate coins, you'll level up and unlock great rewards, unforgettable experiences, and gain access to exclusive events, product launches, and special offers.

Yes, it’s completely free! There are no membership fees or hidden costs. It’s our way of thanking you!

Clarity Coins are the points you earn through Clarity Club, our loyalty program.

You can earn Clarity Coins by shopping in our online store (you'll get 1 Clarity Coin for every €1 spent) or by completing quick actions, such as:

– following us on Instagram

– subscribing to our newsletter

– leaving a review on a purchased product

– inviting a friend who makes a purchase using your referral code (found in your customer area, under ‘My Clarity Coins’)

As you level up, your rewards increase. You’ll start at the Lens Lover level, earning 1 Clarity Coin per €1 spent. At the next level, Frame Fanatic, you’ll earn 2 Clarity Coins per €1—and it keeps getting better from there.